BetaState has been assisting SMEs navigate the ever-evolving digital economy since 2018 and driving revenue and brand exposure for experiential brands through affiliate sales networks since 2015. We’re experts in multiple niche fields ranging between brand management, social media marketing and management, paid-for advertising, content creation and design, UI, UX, IT, website design, SEO, sales, and operations.
We’re flexible, hands on, and obsessed with utilizing and leveraging technology to supercharge our clients’ digital efforts in order to help realize their businesses full potential. Our industry experience, end-to-end service, as well as our core belief that “There’s Always a Better Way” makes us the perfect choice as a practical, smart, and cost-effective digital solutions partner.
Products & Services
The perfect choice to help your business thrive in the digital economy.
Brand Curation and Consultation
Every business participating in the digital economy needs a unique and recognizable identity that resonates with its potential audience while simultaneously communicating its mission and values. We assist businesses defining their brand all the way to forming the Corporate Identity Document forms the foundation for every digital strategy implemented by the business.
Staying up to date with what your audience is saying about you, to you, and engaging them in a meaningful way requires a lot of work, and most importantly, a lot of time. We handle this process on your behalf and provide you with any information that requires your attention so that you can have more time, and energy, to focus on running your business as best you can.
Web Design and Search Engine Optimization
Your website is by far the most powerful tool you have at your disposal when securing your position in the digital marketplace. Search Engine Optimization is the art of designing that website in such a way thay it is optimized to help search engines find your site to drive relevant and ready-to-convert customers to your business. Let us help you conceptualize, design, build, and manage your website from scratch or even improve on what you already have.
Creating content to engage and communicate with your audience consistently is hard work, takes a lot of time, and requires illustration and photoshop skillsets that takes years to master. With our skilled team we take this workload off your hands and manage this process from start to finish.
Digital Advertising can be compared to the fuel in your car, without it, your potential customers can still see you when they are actively looking for you or happen to pass you by. With it, you can go to where they are to guarantee they see you. Our digital advertising strategies combine the benefits of search engine marketing and social media marketing to maximize your brand presence, as well as your brands ability to be at the top of the customers mind when they are ready to convert.
Affiliate Sales and Marketing
The most powerful and efficient way to get your brand message into the market is through word of mouth and affiliate marketing strategies. We own and operate the largest festival and events affiliate network in South Africa and have seen great success over the years in successfully putting brands in front of their desired consumers while being able to use sales strategies to convert these potential customers into paying customers.
Staffing and Activations
Finding individuals and promotional models to represent your business for short parttime working opportunities is tiresome and requires you consistently source new individuals from scratch whenever the need to fill a position arises. The same database that we own and operate for our affiliate program doubles as a database of individuals who are hard-working, skilled, and most importantly, know what it takes to do a job well.
The <BetaState/> approach
Our approach is as simple, practical, and pragmatic, as it is effective.
We break our approach into the following phases:
1. Research, Analysis, and Insight Formulation: From your elevator pitch, company values, to market research, and everything in between. We do a complete analysis of your business as it currently stands to help formulate an understanding of what it is that makes your business tick and conceptualize where we can help you to gain an edge over your competitors.
2. Setting of Strategies, Objectives, and Key Performance Indicators: Through the findings and insights gained from our analysis, we form a rock-solid digital and operational plan of action that leverages your current strengths and addresses your existing weaknesses; however, no plan is measurable without KPI’s, therefore we set goals for these plans so we can gauge progress to continuously improve on our collaboration initiatives.
“The time to repair the roof is when the sun is shining.” ― John F. Kennedy, former U.S. President
3. Building and Implementation: Planning is only as effective as its implementation. To ensure an effective project roll-out, we build all our digital and operational assets before we bring our vision to the market so that when the time comes to implement, our full resources are deployed to guarantee an effective roll-out of our strategies.
4. Reporting, Account Maintenance, and Improvement: The key to success is consistent and gradual improvement. In order to achieve consistent improvement, we continuously monitor our projects using the KPI’s we set for ourselves and use these insights to drive the continued formation of strategies that address our findings.
Email: [email protected]
Phone Number: 082 466 7996