We Are Music People is a South African event organiser and creative collective dedicated to producing electronic music experiences that celebrate connection, creativity and dance culture. Based in Cape Town, the company has built its reputation by curating events that balance internationally recognised artists with South Africa’s thriving electronic music community, while placing equal emphasis on production quality, venue selection and audience experience. Alongside event promotion, the organisation operates across artist bookings, talent management and creative production, giving it an active role throughout the live music ecosystem. Through this broader approach, We Are Music People continues to contribute to the growth of electronic music culture in South Africa by connecting artists, venues and audiences through thoughtfully curated events.
Musical Direction
House music and electronic music form the foundation of the We Are Music People portfolio. The organiser regularly presents events spanning melodic house, afro house, deep house, indie dance and progressive electronic music, showcasing both internationally acclaimed performers and respected local artists. Its programming reflects a preference for carefully curated line-ups rather than high-volume event schedules, allowing each production to develop its own identity while maintaining a consistent focus on quality music and community.
We Are Music People has introduced several internationally recognised electronic music brands to South African audiences. The company is responsible for hosting Anjunadeep Open Air, bringing the globally respected Anjunadeep label and its artists to Cape Town. It has also partnered with All Day I Dream, the internationally acclaimed event series founded by Lee Burridge, alongside promoting performances by artists including Ben Böhmer, Marsh, Yotto, Simon Doty, Dosem, Nils Hoffmann, Eli & Fur, Cubicolor, Jan Blomqvist, Tinlicker and numerous other artists associated with the melodic house and progressive electronic music scene. Through these events, We Are Music People has become recognised for presenting thoughtfully curated outdoor electronic music experiences that resonate with South Africa’s growing community of melodic house fans.
Contribution to South Africa’s Electronic Music Scene
By collaborating with internationally respected labels, promoters and artists while consistently supporting South African talent, We Are Music People has helped strengthen the country’s reputation as a destination for high-quality electronic music events. Its productions have broadened access to globally recognised electronic music brands and created opportunities for local artists to perform alongside international acts, contributing to the continued growth of South Africa’s electronic music scene.
Why Follow We Are Music People
For electronic music fans looking beyond mainstream festivals, We Are Music People has become a trusted organiser known for carefully curated events that prioritise music, atmosphere and community. Whether hosting Anjunadeep Open Air, All Day I Dream or international artist showcases, the organiser continues to deliver experiences that appeal to fans of melodic house, progressive house and underground electronic music while helping shape Cape Town’s reputation as one of Africa’s leading electronic music destinations.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
