Founded in 2015 by TJ Steyn and Dale De Ruig, Steyn Entertainment has established itself as one of South Africa’s leading entertainment, hospitality and media companies. Based in Johannesburg, the company brings together music festivals, artist development, hospitality, creative services and cultural experiences under a single portfolio, with a clear focus on connecting African talent and audiences to the global entertainment industry. Its diverse business includes the globally recognised Rocking the Daisies festival, independent record label STAY LOW, the In The City live music series, creative hub Market Up and Johannesburg’s Hallmark House, home to venues including Marabi Club, Thorn and Rooftop.
Musical Direction
While Steyn Entertainment’s portfolio spans multiple creative industries, electronic music plays a central role in its events programme. Through Rocking the Daisies, In The City and STAY LOW, the company regularly presents house music, electronic music, hip hop, amapiano and alternative live music alongside international touring artists and respected South African performers. Its programming reflects a commitment to musical discovery while creating opportunities for local artists to perform alongside global acts.
Steyn Entertainment is best known for producing Rocking the Daisies, one of South Africa’s most recognised music festivals and a cornerstone of the country’s festival calendar. The company also operates In The City, a multi-city live music series that evolved from the Johannesburg leg of Rocking the Daisies into its own festival brand, bringing international artists to both Johannesburg and Cape Town throughout the year. Through STAY LOW, the group has expanded into artist management, record releases and live showcases such as Good Work, further strengthening its presence across South Africa’s contemporary music landscape.
Contribution to South Africa’s Electronic Music Scene
Steyn Entertainment has played an important role in expanding South Africa’s live music economy by investing in festivals, artist development, hospitality and creative infrastructure. Rather than focusing solely on individual events, the company has built an interconnected ecosystem that supports artists, venues and audiences alike. Its ongoing investment in local talent through STAY LOW, together with internationally recognised festival brands such as Rocking the Daisies and In The City, has helped position South Africa as a destination for major live music experiences while creating meaningful opportunities for African artists to reach wider audiences.
Why Follow Steyn Entertainment
For electronic music fans, Steyn Entertainment represents far more than a single festival organiser. Its portfolio consistently brings together established international artists, emerging South African talent and thoughtfully curated live experiences across multiple genres. Whether you’re following Rocking the Daisies, discovering new artists through STAY LOW or attending In The City, Steyn Entertainment continues to influence the direction of South Africa’s music and festival culture through long-term investment in artists, events and creative communities.
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