About G&G The Goosebumps Company
G&G The Goosebumps Company is one of South Africa’s longest-standing live entertainment and event production companies, with a history spanning more than two decades. Established in the early 2000s, the business has grown from producing student festivals and New Year’s Eve celebrations into a leading organiser of electronic music festivals, artist tours and large-scale brand experiences. Today, the company operates from Johannesburg while delivering events across the country, working alongside global artists, international event brands and some of South Africa’s biggest corporate partners. Its current identity, The Goosebumps Company, reflects a simple philosophy: creating moments that leave a lasting emotional connection through music and live entertainment.
Musical Direction
Electronic music remains at the heart of G&G’s portfolio. The organiser produces events across house, afro house, melodic house, techno and commercial dance music, balancing internationally recognised headliners with respected South African artists. Alongside festival production, G&G also specialises in artist touring, sponsorship integration, brand activations and large-scale live experiences, making it one of the country’s most established entertainment companies. Its long-standing relationships with international artists, sponsors and production partners have helped raise the standard of electronic music events in South Africa.
Featured Events
G&G has built an extensive portfolio of event brands that continue to shape South Africa’s electronic music calendar. Rage Festival remains one of its most recognised productions, having evolved from a student celebration into one of the country’s largest youth music events. The company also produces Shimza & Friends, which has become a flagship showcase for South African electronic music, alongside The Luxurious Marble Circus, a premium festival developed in partnership with Marble Hospitality Group and GRID Worldwide.
Other notable productions include BIG Week, Magical Marble Family Fest, Ballito Live, and previous landmark events such as Armin Only, Sensation Innerspace, Space Ibiza World Tour, Pete Tong’s New Year’s Eve performances, and tours featuring artists including James Hype, Dimitri Vegas & Like Mike, NERVO, Steve Aoki, Avicii (Durban partnership), Roger Sanchez, Snoop Dogg, Big Sean, Talib Kweli and Lil Jon. This history reflects G&G’s role in introducing internationally recognised artists and event concepts to South African audiences while continuing to invest in local talent and homegrown festival brands.
Contribution to South Africa’s Electronic Music Scene
G&G’s contribution extends beyond producing festivals. The company has pioneered ticketing innovations, including one of South Africa’s first barcode-based festival ticketing systems, NFC ticketing and proprietary cashless event technology. During the COVID-19 pandemic, the business also helped raise funds to support event workers affected by industry shutdowns before rebuilding its events portfolio in the years that followed. More recently, G&G has placed greater emphasis on creating a lasting social impact through community initiatives linked to its festivals and partnerships, reinforcing its commitment to supporting both audiences and the wider creative industry.
Why Follow G&G The Goosebumps Company
Whether you’re searching for electronic music festivals, house music events or major artist tours in South Africa, G&G The Goosebumps Company has consistently delivered some of the country’s most recognisable live experiences. Its mix of established festival brands, international artist bookings and ongoing investment in local electronic music culture has earned the organiser a respected place within the industry. With brands such as Rage Festival, Shimza & Friends and The Luxurious Marble Circus continuing to grow, G&G remains one of South Africa’s most influential organisers for electronic music fans looking to discover what’s next.
