Anything Goes

About Anything Goes

Since 2003, Anything Goes has played a defining role in South Africa’s live entertainment industry, producing large-scale electronic music events, artist tours and branded entertainment experiences that have helped shape the country’s festival landscape. Headquartered in Cape Town, the company has spent more than two decades connecting international talent, local artists, global brands and music fans through carefully curated productions that extend far beyond a single event. As the flagship branded entertainment agency within The Unit Group, Anything Goes specialises in event production, touring, creative direction, ticketing, marketing and strategic brand partnerships. Its approach combines a deep understanding of music culture with extensive experience delivering events at scale across South Africa.

Musical Direction

Electronic music sits at the heart of the Anything Goes portfolio. The organiser produces events spanning house, afro house, melodic house, amapiano, techno and broader dance music, regularly bringing internationally recognised artists to South African audiences while creating platforms for respected local talent. Whether hosting intimate club experiences or large outdoor festivals, the focus remains on delivering professionally produced events that celebrate music, culture and community.

Featured Events

Anything Goes has built one of the country’s most recognisable event portfolios. Signature brands include Paradisco, a long-running celebration of disco, house and feel-good dance music, and GO!, which regularly hosts international electronic music artists in Cape Town and Johannesburg. The company also produces South African editions of globally recognised brands including Ultra South Africa, Corona Sunsets Festival, Purified, KUNYE, Piano People, BLOMA by DJ Kent, Liquideep, Sunshine People and Blond presents Abracadabra. Alongside its own branded events, Anything Goes continues to promote major international tours and artist showcases across multiple cities, reinforcing its position as one of the country’s leading electronic music promoters.

Contribution to South Africa’s Electronic Music Scene

For more than twenty years, Anything Goes has helped shape South Africa’s electronic music calendar by consistently investing in large-scale event production and international touring. The organisation has introduced globally respected artists and event brands to local audiences while creating opportunities for South African DJs, producers and creative professionals to perform alongside international acts. Its long-term partnerships with global brands and commitment to high production standards have contributed to raising expectations for electronic music events across both Cape Town and Johannesburg.

Why Follow Anything Goes

Whether you’re discovering electronic music festivals for the first time or you’re a regular on South Africa’s festival circuit, Anything Goes is an organiser worth following. Its calendar consistently features some of the country’s biggest electronic music events, internationally recognised artist tours and established event brands, making it a reliable source for house music, techno, afro house and dance music experiences throughout the year.

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